Dental Content Marketing is essential to any dental practice's marketing strategy. It helps to build relationships with existing and potential patients and establish your practice as a trusted source of information and care. But where do you start? Here are some tips for getting started with dental content marketing.

The first step in any content marketing strategy is to develop a plan. Your plan should include the following:

The ideal patients you want to attract

• Keywords you want to rank for, i.e., dental implants in Miami
• Type of content you want to produce, i.e., blogs, videos, social media posts
• How often are you going to create content
• Measurable goals

Create Quality Content

One of the most critical steps is research. If you skip straight to content, you will produce a lot of content without clear direction and burn out fast.

How to research

• Research your competition, 
• Who is getting the traffic you want more of?
• How are they getting this traffic? i.e., Is it a blog post driving traffic? 
• What keywords are your ideal audience using?
• How competitive is the keyword you are trying to rank for? 
• If the keywords you are after are too competitive, are there related keywords that are easier to rank for?
• What type of content performs best?
• What does your ideal patient need? i.e., information on dental implants? 

Tip

Since you are targeting potential patients, most people researching dental have an immediate need they are trying to find a solution to. So your content needs to be resourceful. 

Tip

This is also an opportunity to be warm and inviting. Most people have dental fears, and this is a chance to show them you are a unique normal human being and they will be in good care with you.

Dental SEO Content

Many tools are available to conduct all this keyword research, like, SemRush, Ahref, Hike, Google Analytics, and simply typing keywords in Google (the free option). Some of these services can be pricey, but they provide deep insights you can nerd out on and get laser-precise in your strategy. 

Optimize all your content with the chosen keywords.

Once you have a plan in place, creating and publishing content that resonates with your audience will be easier.

Map Out Your Content

Once you have all your research completed and you have an idea of the type of content and the SEO keywords you should be targeting, create clusters of topics. 

Choose a handful of keywords you are trying to rank for and create supportive content of those keywords. Interlink your content to these topic clusters. 

Think of your content like a brainstorming cluster. At the center of the brainstorming cluster is to get website traffic to pick up the phone and book an appointment. To make that happen, you have supporting branch clusters containing a main keyword. From these main keywords, you branch out again and create content that supports this main keyword. 

All this information can link to each other. This gives you link juice with Google and leads a potential patient along a path. The person looking for more information can continue to follow your web of information until they feel comfortable calling you to solve their problem.

For example, your keyword is Dental Implant Miami, this is the main keyword, so you create a blog post about what a dental implant is. From there, you branch out and create supporting content, like, How to Keep Your Dental Implant Healthy, How Long do Dental Implants Last, Are Dental Implants Safe, and so on.

Create Quality Content

Once you have a plan in place, it's time to start creating quality content. Quality content should be informative, engaging, and relevant to your audience. It should also be optimized for search engines so that it can be easily found by potential patients looking for dental information online. Finally, ensure that all your content is accurate and up-to-date so that patients can trust the information they are reading or watching.

Promote Your Content

Once you have created quality content, it's essential to promote it so potential patients can find it. Promote it on your favorite platforms or share it in an email newsletter. 

The type of content you are creating also helps determine the best platform. A blog post shared on Instagram about what a root canal is won't perform well. However, a transformational smile before and after on Instagram or Facebook is more likely to get attention. 

Measure Your Results

Finally, once you have created and promoted your content, it's essential to measure the results of your efforts so that you can adjust your strategy if needed. This includes tracking website traffic, social media engagement rates, email open rates, and click-through rates on ads or emails. By regularly measuring these metrics, you can determine which tactics work best for your practice and adjust accordingly if needed.

By following these tips, you can start creating an effective dental content marketing strategy that will help build relationships with existing and potential patients while establishing yourself as an authority in dentistry. 

Need Help

If you want help with your dental content marketing strategy or need done for your content, reach out.