How Can Red Bone Dental Content Marketing Help You?
With a content strategy you can attract more patients and outshine your competition.
Your website is often your first impression and the words on it can make or break a potential patient’s decision to choose your practice.
Stats show majority of people will look over two dental websites before deciding which dental practice to call.
Your word choice matters both to the people reading your website and your position in Google search results.
This is why research is so important to the success of driving and converting traffic.
I thoroughly research to find content topics that will drive you the most traffic.
Let me help you convert more cold traffic to appointments and improve your website's ranking potential with Google.
As a dental hygienist and marketer I will create content that is both patient centric and optimized for search engines.
Do I Need a Dental Blog?
You may have wondered if you need a blog for your dental practice, or are unsure on how important it is to maintain your blog? And the answer is if you are not blogging you are missing out on organic (aka free) traffic.
Latest Stats...
Organic traffic out performs paid ads dramatically. Latest stats show the top three organic search result listings get most the love.
- First position gets 39% of the clicks
- Second position gets 18% of the clicks
- Third position gets 10% of the clicks
- Paid ads generate 1-3% of the clicks
This means most while scroll past the paid ad and click on those in the top 3 positions.
How does this relate to dental blogging?
A blog is the opportunity to rank for more keywords to gain one of the top three positions. Additionally the more helpful content you create around the keyword, the more you find favor with Google. You are teaching Google you have the answers people are looking for.
What a dental blog does for you
- Builds trust with cold traffic
- Grows brand loyalty
- Ranks for more keywords
- Outpaces your competition with a growing library of content that Google favors
- Improves search result position with Google
- Builds authority with Google which drives more traffic
- Keeps your website fresh with new content which Google also favors
A dental blog provides the opportunity to answer the questions that people are searching for. This is your opportunity to start building a relationship by showing them you can help solve their problem. It is also an opportunity to rank for more and more keywords so more traffic is driven to your website.
However, aimlessly pumping out content will not achieve this, research and a clear strategy needs to be in place so that all content has a clear objective and success can be measured.
While dental blogging can feel tedious and likely won't attract a subscriber list, it is still a vital opportunity to gain more patients. This is why knowing your audience and doing research is vital to growth.
Blogging done well, takes a lot of research....
The type of research includes, researching and identifying your ideal patient, SEO research, competitor analysis, identifying your goals, setting realistic outcomes, and then creating a content strategy.
All this research takes the guess work out of creating content. Plus it is measurable to see if the current strategy is working or needs to be tweaked.
Blogging isn't all I offer
But it is a frequently overlooked dental marketing tool to grow your business.
Words are my business, I can help you improve existing content, create new content, ghostwrite to build your authority in the industry, or help you with strategy and in depth research to implement your own content.
Online Marketing Services for Dentists
All services include, thorough keyword research, and competitor analysis.
Everyone's needs are different, there is no one size fits all approach.
Dental Copywriting
Your content, should reflect you. It's an opportunity to tell your story and build trust, while keeping SEO in mind to improve your sites performance.
Email Marketing for Dentistry
Create automated email marketing campaigns to stay connected with your patients to improve recalls and promote add on services.
Dental Blog Writer
Improve your SEO by keeping content fresh, and ranking for more keywords. Provide problem solving content to convert more traffic to real patients.
Dental Content Strategy
Thorough keyword research to improve rankings and provide useful content to convert traffic to patients. You can take this and create your own content, or hire me to do it for you.
Tired of not getting the most out of your website?
You are not alone. Get a hyper focused content strategy tailored to you, so you can grow your practice. There is no one size fits all approach, just as you can't give everyone the same treatment plan.
If you aren’t satisfied with the performance of your website, you deserve a partner who enjoys problems solving to grow your practice by sharing your story, creating relatable content to convert more traffic, and improve search engine rankings.
Feel good about a website that represents your values and mission. Get your content on track to increase and convert more traffic. Give me a call to see what we can do to get you closer to your goals.
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